Production Diary 4

I have been looking at many different theories over the past few days throughout the production process. This has helped me look at applying these to my work. Also I have looked at different music video categories to see what categories that our music video would fall into. From discussing this with the group and what I have found we have decided that our music video will be a mix of performance and narrative based music video. We believe that this would be suitable for the lyrics and the current ideas for our music videos.

Copyright Permission letter

Here below is our groups copyright letter to Syco Music Records having permission to use their record 'Get Down' by James Arthur

Dear Syco Music, 

We are A-Level students and we are writing to requesr your permission to use one of the latest tracks by James Arthur. This track we wish to use is Get Down 

With your permission, this track woulld be used in or current A-Level Media Studies project, which involves creating a music video to a popular music track as well as producing an album and a magazine advert for the artist. 

If we received your permission, this track would only be used in an educational context and be viewed by our media class, our teacher and the OCR exam board moderator. It would not be released to a large audience. 

The artist and your company would of course be fully recognised throughout pre-production and the final video itself. A copyright notice with wording supplied by you can be included in the records of the project. If this is required, please send full details. 

We look forward to hearing from you.

Regards 

Jamie Friend. 

Dyers Representation Theory

Costume Mood Board

This is the final outfit we have decided on as a group to use for our artist. Its very stylish and will attract our target audience due to it is what is on trend at the minute for our target audience which I believe that it will be very appealing to them.

Lighting Mood Board

I have created this mood board to look at the contrast of low and high key lighting. Lighting is a very important function in mise en scene as it has the power of setting the mood of the scene and a lot can be taken from the way the lighting is. This is why I think it needs to be an important focus in our music video.

Narrative Theory; Vladimir Propp

Goodwins Narrative Theory

Narrative Theory; Tordorv

Inital Target Audience Profile

Production Diary 3

I have currently been looking at different music videos in the pop and RnB genre. These have helped me identify key conventions of a successful video and what isn't so successful. It has also helped me look at some ideas for our music video and what we could apply to our music video. This has helped me have an idea and broadened my knowledge of what are key conventions in music videos.

Textual Analysis - Drake 'Hold On We're Going Home'

Textual Analysis - Drake 'Headlines'

Production Diary 2

I have been doing much more focused research on the genre of pop and also have done a star profile. Doing the research of history of pop will help me see how far pop has come and what it used to be like. This helps me compare to what we are going be using and conventions that are going to be in our video, and how it was a few years ago.

What Music Means To Me

Created with Padlet

Textual Analysis: Big Sean 'I Know'

Star Profile

Textual Analysis; Drake 'Started From The Bottom'

Textual Analysis; Duke Dumont 'I Got U'

Textual Analysis; Drake FT Rihanna 'Take Care'

Textual Analysis; Kanye West & Jay Z 'Otis'